PlayFitness, Creating Motivation for Fitness (2014)
Fitness is something that can be difficult for a lot of people. Motivation is a big factor when it comes to people performing physical exercise and is something that is not necessarily easy to come by. This led to our design opportunity of creating a way to motivate people to exercise.
Merging Physical and Virtual Progress
PlayFitness is an app that takes the activities you do like running/jogging or going to the gym and getting real life rewards out of it. By tracking your movements and workouts, different goals can be met which would unlock discounts at different stores. You can also create an avatar and compare with your achievements with your friends. Further customizations of the avatar can also happen through the fitness rewards.